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OpenAI IPO: Practical steps for small Australian businesses AI & Automation

OpenAI IPO: Practical steps for small Australian businesses

OpenAI’s IPO matters mainly to investors. For most SMEs, the smarter move is to fix processes, run targeted pilots, and…

3 min read Read article →
How Small Businesses Should Respond to Google’s AI-Powered Search Bar AI & Automation

How Small Businesses Should Respond to Google’s AI-Powered Search Bar

Google’s AI search bar is a sensible product shift, not a panic button. Small businesses: fix basics, run short measurable…

3 min read Read article →
Bridge to production? Fix people, data and processes before you outsource the crossing AI & Automation

Bridge to production? Fix people, data and processes before you outsource the crossing

Cognizant’s focus on an ‘AI bridge to production’ makes sense for big enterprises. Most businesses first need to fix people,…

3 min read Read article →
Don’t Copy Meta’s Layoff Playbook: A Practical AI Guide for SMBs AI & Automation

Don’t Copy Meta’s Layoff Playbook: A Practical AI Guide for SMBs

Meta’s AI-driven layoffs are a wake-up call for SMBs: simplify processes, pilot small, train staff and use automation to amplify…

3 min read Read article →
Practical steps for SMEs to prepare for AI-driven job disruption AI & Automation

Practical steps for SMEs to prepare for AI-driven job disruption

AI-driven job disruption is real and governments must prepare. SMEs should focus on data, processes and small pilots to capture…

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Why EXL’s AI Ambition Needs Clean Data and Solid Operations AI & Automation

Why EXL’s AI Ambition Needs Clean Data and Solid Operations

EXL's AI push has the right ingredients — data, domain and ops — but AI only pays off after messy…

3 min read Read article →
Frontier AI Warning: Fix the Basics First — Practical Guidance for Financial Firms AI & Automation

Frontier AI Warning: Fix the Basics First — Practical Guidance for Financial Firms

The Bank of England, FCA and HM Treasury’s frontier AI warning is timely. Firms should prioritise fundamentals—access control, logging, vendor…

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Appian’s ‘Reliable AI’ Pitch: Smart Positioning—But Fix Your Fundamentals First AI & Automation

Appian’s ‘Reliable AI’ Pitch: Smart Positioning—But Fix Your Fundamentals First

Appian's reliable AI and $825M target is sensible. But businesses must clean data, map processes and build governance before trusting…

3 min read Read article →
Cerebras’ 89% IPO Jump: Why SMBs Should Fix Fundamentals Before Buying AI Chips AI & Automation

Cerebras’ 89% IPO Jump: Why SMBs Should Fix Fundamentals Before Buying AI Chips

Cerebras' IPO pop is exciting, but most small and medium businesses should prioritise clean processes and measured pilots with cloud…

3 min read Read article →
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/** * EBS SalesIQ Visitor Identification * ------------------------------------ * Add this to your WordPress site via: * Plugins → Insert Headers and Footers → Scripts in Footer * (or any "custom scripts" plugin) * * When a lead clicks through from an outreach email, their email is passed * as ?ebs_visitor=email@example.com — this script reads it and identifies * them in Zoho SalesIQ so you can see exactly who's on your site. */ (function() { function getParam(name) { var url = window.location.search; var regex = new RegExp('[?&]' + name + '=([^&#]*)'); var match = regex.exec(url); return match ? decodeURIComponent(match[1].replace(/+/g, ' ')) : null; } var visitorEmail = getParam('ebs_visitor'); if (visitorEmail) { // Store in sessionStorage so it persists across pages during this visit sessionStorage.setItem('ebs_visitor_email', visitorEmail); } else { // Check if we identified them on a previous page in this session visitorEmail = sessionStorage.getItem('ebs_visitor_email'); } if (visitorEmail) { // Wait for SalesIQ to be ready, then identify the visitor var attempts = 0; var interval = setInterval(function() { attempts++; if (typeof $zoho !== 'undefined' && $zoho.salesiq && $zoho.salesiq.visitor) { $zoho.salesiq.visitor.email(visitorEmail); $zoho.salesiq.visitor.info({ "Lead Source" : "Email Outreach", "Campaign" : "Gold Coast Manufacturing" }); clearInterval(interval); } if (attempts > 20) clearInterval(interval); // give up after 10s }, 500); } })();