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AI Will Make Your Business Busier Before It Makes It Smarter — Practical Steps for SMEs AI & Automation

AI Will Make Your Business Busier Before It Makes It Smarter — Practical Steps for SMEs

AI often makes businesses busier before it makes them smarter. Clean your data, document the process, automate one task and…

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After automation: Why AI creates new human work and how to prepare AI & Automation

After automation: Why AI creates new human work and how to prepare

AI rarely erases jobs — it shifts them. Fix data, templates and ownership before automating. Start small, add guardrails, and…

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OpenAI IPO: Practical steps for small Australian businesses AI & Automation

OpenAI IPO: Practical steps for small Australian businesses

OpenAI’s IPO matters mainly to investors. For most SMEs, the smarter move is to fix processes, run targeted pilots, and…

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Don’t Copy Meta’s Layoff Playbook: A Practical AI Guide for SMBs AI & Automation

Don’t Copy Meta’s Layoff Playbook: A Practical AI Guide for SMBs

Meta’s AI-driven layoffs are a wake-up call for SMBs: simplify processes, pilot small, train staff and use automation to amplify…

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Practical steps for SMEs to prepare for AI-driven job disruption AI & Automation

Practical steps for SMEs to prepare for AI-driven job disruption

AI-driven job disruption is real and governments must prepare. SMEs should focus on data, processes and small pilots to capture…

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Cerebras’ 89% IPO Jump: Why SMBs Should Fix Fundamentals Before Buying AI Chips AI & Automation

Cerebras’ 89% IPO Jump: Why SMBs Should Fix Fundamentals Before Buying AI Chips

Cerebras' IPO pop is exciting, but most small and medium businesses should prioritise clean processes and measured pilots with cloud…

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Before You Hire ‘AI Labor’: A Practical Playbook for SMEs AI & Automation

Before You Hire ‘AI Labor’: A Practical Playbook for SMEs

Helport AI’s 'AI Labor' looks slick, but for SMEs AI only helps when you tidy up knowledge, processes and governance…

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/** * EBS SalesIQ Visitor Identification * ------------------------------------ * Add this to your WordPress site via: * Plugins → Insert Headers and Footers → Scripts in Footer * (or any "custom scripts" plugin) * * When a lead clicks through from an outreach email, their email is passed * as ?ebs_visitor=email@example.com — this script reads it and identifies * them in Zoho SalesIQ so you can see exactly who's on your site. */ (function() { function getParam(name) { var url = window.location.search; var regex = new RegExp('[?&]' + name + '=([^&#]*)'); var match = regex.exec(url); return match ? decodeURIComponent(match[1].replace(/+/g, ' ')) : null; } var visitorEmail = getParam('ebs_visitor'); if (visitorEmail) { // Store in sessionStorage so it persists across pages during this visit sessionStorage.setItem('ebs_visitor_email', visitorEmail); } else { // Check if we identified them on a previous page in this session visitorEmail = sessionStorage.getItem('ebs_visitor_email'); } if (visitorEmail) { // Wait for SalesIQ to be ready, then identify the visitor var attempts = 0; var interval = setInterval(function() { attempts++; if (typeof $zoho !== 'undefined' && $zoho.salesiq && $zoho.salesiq.visitor) { $zoho.salesiq.visitor.email(visitorEmail); $zoho.salesiq.visitor.info({ "Lead Source" : "Email Outreach", "Campaign" : "Gold Coast Manufacturing" }); clearInterval(interval); } if (attempts > 20) clearInterval(interval); // give up after 10s }, 500); } })();